Find the Right Rolex For You

When you’re dropping thousands of dollars on something like a Rolex Watch from, you want to make sure it’s the right thing. Take, for example, an expensive handbag. It can take women years to decide which handbag is the right one for them. Many can be beautiful, but only one bag is “the one.”

How do you know when it’s right? Heaven forbids you to plunk down multiple months of rent or mortgage payments on something ludicrously expensive only to wish you’d gotten it in another color or another style. No one wants to be in the situation where they’ve spent a good chunk of money only to realize they wish they’d purchased something else. Once you’ve handed over the money, there’s no turning back. Such is certainly the case with Rolex watches, which are incredibly expensive, high-value timepieces reserved for the rich and famous. The brand, known for its timeless luxury, has been outfitting royalty, celebrities, and those with money burning a whole in their pocket for decades, and there’s no doubting that Rolex is the leader of the pack when it comes to high-quality timepieces.

Rolex, which is a Swiss watchmaking manufacturer of luxury wristwatches, has long been regarded as a purveyor of timeless elegance. A Rolex watch is a symbol of power, a status symbol – owning one sets you apart from the rest, imbuing you with the sort of high-class sentiments that are reserved for a select few. In 2007, Rolex was ranked by Business Week as one of the top 100 most valuable global brands – and for a good reason: it’s the largest single luxury watch brand, churning out a startling 2,000 watches per day, with estimated revenues in the billions. That’s certainly not chump change.

The brand, which was originally founded as Wilsdorf and Davis in London way back in 1905, has come a long way since their company started out. In the initial stages, Wilsdorf and Davis focused solely on important Swiss movements to England and placing them in pre-made quality watch cases. At the start, the company did not manufacture watchcases on their own. The initial watches were sold to jewelers, and came with the marked “W&D” inside the case back. In 1908, however, Hans Wilsdorf registered the trademark name of Rolex, and a brand was born. Around the same time, Wilsdorf endeavored to open an office in Switzerland, and by 1915, he’d registered the company Rolex in the country and begun his new business. Rumor has it that the word Rolex was arbitrary, Wilsdorf is said to have liked the sound of it and the fact that it was easily pronounceable in a variety of languages. Best of all, the word Rolex was short enough to fit on the face of a watch, producing an instantly recognizable brand.

There’s no telling whether Wilsdorf realized that his newly formed company would go on to be one of the most prestigious watchmakers in the world, but it’s clear that he put much thought into the naming of his new company from the start. By 1923, the company had innovated the first waterproof wristwatch, which they named “Oyster.” As the years went on, the company released of one of a kind innovations, including the first self-winding wristwatch and the development of the original quartz movements. Their water-resistant watches proved to be popular with pilots and deep-sea divers, but it wasn’t these niche markets that truly contributed to Rolex becoming what it is today.

On the contrary, the so-called “average” watches are what have made Rolex what it is. Worn by celebrities, power players in the business world, and people with a little extra cash, Rolex watches are a status symbol. For example, powerful females have long flocked to the Women’s Datejust Oyster Perpetual Swiss Automatic Champagne Dial 18k Gold/Stainless Steel Bracelet Watch. A top of the line fashion statement of a timepiece, this watch was introduced way back in 1945, and still looks as good now as it did then. Chic, sophisticated and totally timeless, this is a watch that will take you through the big presentation and out to dinner with your best friends afterward.

This watch was the first to feature a date on the dial, and in the later years, a magnifying eye was added and quickly became a Rolex standard. Though not cheap, this watch is worth the price – thanks to stainless steel case that’s topped with an 18K yellow gold fluted bezel. The champagne dial on this gorgeous timepiece features gold-tone stick index markers and a magnified square date window keeps you on time.

Looking for the epitome of style? The Rolex Men’s Explorer Oyster watch is one for the ages. A round silver-tone stainless steel case with a stainless steel bezel, this watch is truly one of a kind. A gorgeous timepiece that’s perfect for a man of power, this is a look at you won’t be able to resist.